Trending in the Signage Industry: Traffic Graphic
Let’s talk signage. Signage is a fun industry because of its versatility. And it just so happens that our production facility is full of machines capable of making a wide variety of signs; from photobooth props, to changeable office door signs, to galvanizedmetal farm signs – we don’t say “no” to a project. One trend we’ve noticed lately, however, is a little something known as “Traffic Graphic” in the signage world.
Traffic Graphics are vinyl prints heat pressed onto the floor – hence the “traffic” terminology. Just recently, we had the opportunity to produce a variety of floor graphics for the Scheels Arena! From hop-scotch to paw prints, the Scheels Arena is looking as sleek as ever.
Traffic Graphic is made of a slip-resistant laminate when used on the floor. It’s applied similar to any other vinyl: removed from the masked backing, applied with a burnishing tool to remove any bubbles, and lastly hit with a blow torch to heat it up and secure it. When the job is said and done, it looks something like this!
These floor graphics are humidity, water, and solvent resistant. It’s flexible, as is most vinyl, and is expected to last up to 3-5 years with proper care and maintenance. We’ve noticed these traffic graphics on cement as an optic illusion, restroom floors for “entertainment,” directory markings, and more! Whatever the reason may be, we’re available to produce and install it! Your project may even end up on our social media.
If you’re looking to install some of this trending signage, feel free to reach out to Mike or Tiffany, two of our local account representatives, and they’ll be sure to get the process going for you. Thanks for reading!
Written by: Rylee Wznick