So you’ve established your company. You’ve secured the office space, the storefront or the studio. You have the business cards, the killer sign out front, the expertly built website, you’ve launched your social media…but what about the swag? The pens, notepads, stickers, keychains, coffee cups and magnets companies are practically throwing at potential customers every chance they get. Yep, you need it. Why? We’ll give you a reason or two…
1. Brand recognition. What better way to get your brand out there than by offering useful, everyday items to current and future customers with your name on them? Before you know it, they’ll be thinking of you and calling you once they need your product or service. Why? Because they have a pen on their desk with your name on it, which helps them remember and recognize your brand.
2. Affordable outreach. This goes hand in hand with brand recognition. Getting your name out there to a number of people at a relatively low cost can seem like an unattainable ideal, but in reality, swag can be a low cost way to get your logo into the hands of many. A box of pens with your name on it will definitely be a whole lot cheaper than a billboard and the impact will likely be more beneficial.
3. Subtle advertisement. People hate to be advertised to. It’s just a simple fact. We’re so overexposed to advertisements on a daily basis that we end of shutting out most of what is being sold to us. Having branded swag gives a company the opportunity to advertise to clients but in a subtle enough way that they don’t feel bombarded with a sales pitch.
4. Alternative business card. Sure, business cards are a must for any business. But I think we all know that those cards usually don’t last too long in the hands of others. But a pen, magnet or sticker with your logo on it? Now that is something that gets seen every day.
5. Employee recognition. Your customers love swag, so why not recognize your employees with a little bit of swag. After all, they really should be some of your biggest fans.
Ready to get started with your own company branded swag? Check out what we offer here and give us a call (701.526.3835) or shoot us an email at service@officesigncompany.com for custom options! It’s time to elevate your business with a little something extra and we’re here to help!
