This week, we had a chance to catch up with Jake Joraanstad of Myriad Mobile and hear about his latest undertaking (which Office Sign Company has gotten to be an awesome part of!) Read on to hear about how he’s combining his love for technology with his passion for cars. Yep, you read that right.
From mobile to motorsports. Tell us about that…which one came first?!
JJ: Well, my passion for motorsports and cars started when the first Fast and Furious came out in the theaters in 2001. It was first movie to really hone in our car culture of the time, and it was epic. Then came computers (Windows 95/98) and that got me excited about technology.
How do you see these two companies continuing to coexist in the future?
JJ: Myriad Mobile, our software company, is where I spend 100% of my time. I spend the other 10% on Myriad Motorsports 😉 It’s my hobby turned into a real sport.
Do you plan on continued expansion throughout the Midwest for both Myriad Mobile as well as Myriad Motorsports?
JJ: Myriad Mobile just announced our expansion in Sioux Falls which was really fun. Here is more about that. Myriad Motorsports will be based in Fargo but we’ll be racing all over the country in the near future.
How do you see both sides of Myriad contributing to the growing startup culture in the Midwest?
JJ: Myriad Mobile has been a big part of the startup community in Fargo along with all the work Emerging Prairie has done. We are excited to continue to contribute, and hopefully in a bigger way each year! I’m thinking our #racebus may be the new way to get people from startup city to startup city…
Let’s talk about the #racebus! How do you plan on using the it? How will it contribute to the goals of Myriad Motorsports?
JJ: The #racebus is part marketing tool, part practical toy-hauler for the team’s cars. We took it out to Proving Grounds at Brainerd twice this year, both times we used it as home base; we slept in it, and it carried all of our equipment. It worked brilliantly. With this new wrap I expect it will be breakin’ necks everywhere it goes…
Awesome! We can’t wait to see it out there. Where has the bus traveled so far?
JJ: We’ve taken the bus to Brainerd twice for the races, Top End Dragways in Sabin and to Detroit Lakes for a Myriad Mobile team outing to Zorbaz. That day it was the #zorbuz
What specific types of racing does Myriad Motorsports do? How can people of the community get involved?
JJ: We’re really focused on three kinds. The most easily understood is drag racing. We have three people on the team doing 1/4 mile and 1/8 mile racing in our Hondas.
The second is autocross, which is a simple form of “timed racing” around a large area of cones in a parking lot. One car at a time, as fast as you can go through it. Usually speeds don’t exceed 60 mph and almost anyone can participate with all types of cars.
Lastly is road course racing, or circuit racing. No, it’s not dirt track or circle track, it’s real road courses on asphalt around one to three mile long tracks. We participate in track days, NASA competition, and Time-Attack style events.
Also, we should mention are team just invested in our first “Rally Car.” Rally is off-road and on-road racing, typically through forests like out at Ojibwe in Minnesota (called Rally Stages) with the likes of Travis Pastrana and Ken Block.
When can we see you guys out there?
JJ: We’re hoping to be at our first rally event in early December! If we can’t make it to the rally in time in December, we’ll be shooting for a winter “ice racing” event out on a frozen lake sometime in January! The season really picks up again in April of 2017 when the snow goes away.
Anything else we should know about from Myriad Motorsports?
JJ: We’re currently finalizing and pitching sponsors for 2017, so if you know anyone, send them our way and we’d love to discuss a partnership!
Want to learn more about our custom vehicle and bus wraps? We’d LOVE to chat and make your vision come to life. Shoot us an email at firstname.lastname@example.org or give us a call at 701.526.3835
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