Introducing the Marketing Man Himself; Jack Yakowicz

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Greetings again, folks! I used to be the operator behind this blog, but now we have our brilliant PR Specialist Lilly, so I’ve taken a back-row seat. I was, however, selected to be our “Friday Feature” this week, so I pulled the super hero cape back out of my trunk, tied it on tightly, and…

5 Reasons Why Traditional Signage Wins in a Digital Age

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It’s no secret that we live in an ever changing, wildly evolving, mostly digital age. Our phones are updating constantly, our computers seem to require weekly upgrades to improve performance, and our world is leaning heavily into anything and everything digital. In this season of life, there are few traditions that we can cling to…

Signage: The Forgotten Super Hero

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I love books. As part English major, I feel like that might be required.What’s better than books? Rows and rows of them! Yeah, I’m talking about bookstores. I could spend a good couple hours perusing shelves, reading back covers and building towers of my favorite finds. While I have a favorite genre – I’m looking at you,…